Latin America Financials: Citi’s Daily Statement – 2026.07.13 – Bradesco’s affluent customers; Nu MX; Col Banks

Research evidence excerpt

Latin America Financials: Citi’s Daily Statement – 2026.07.13 – Bradesco’s affluent customers; Nu MX; Col Banks

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13 Jul 2026 07:51:34 ET │ 12 pages

Latin America Financials

Citi’s Daily Statement – 2026.07.13 – Bradesco's affluent customers; Nu

MX; Col Banks

CITI'S TAKE

Daily report over key topics of LatAm financial companies under Citi’s

coverage.

Gustavo SchrodenAC

Bradesco Principal receives 400k affluent customers (Valor, Jul 13) +55-11-4009-5858

gustavo.schroden@citi.com

Citi's Take: Bradesco has transferred about 400,000 affluent customers into its Arnon Shirazi, CFA

Bradesco Principal segment as part of CEO Marcelo Noronha’s strategy to +55-11-4009-7906

strengthen relationships with high-income clients and capture assets that were arnon.shirazi@citi.com

previously being held with competing financial institutions. The segment is aimed at

Brian Flores, CFA

individuals with monthly income above roughly R$25,000 and investment assets of

+55-11-4009-2842

up to R$10 million, reflecting the bank’s effort to better serve affluent customers luis.brian.flores@citi.com

already within its client base and increase the share of their wealth managed by

Bradesco rather than rivals.

Nu Holdings Ltd (NU.N) - Nu Mexico receives full banking license

Citi's take: Nubank announced that Nubank Mexico has received operating

authorization from Mexico’s SEC (CNBV), allowing it to begin operating as a fully

licensed bank. This is the final step in the banking license process that started with

the approval granted in April 2025. Under Mexican banking regulations, Nubank

Mexico must commence banking operations within the next 30 days. The milestone

strengthens Nu’s long-term commitment to Mexico and will enable the company to