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Latin America Financials: Citi’s Daily Statement – 2026.07.13 – Bradesco’s affluent customers; Nu MX; Col Banks
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Latin America Financials: Citi’s Daily Statement – 2026.07.13 – Bradesco’s affluent customers; Nu MX; Col Banks
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13 Jul 2026 07:51:34 ET │ 12 pages
Latin America Financials
Citi’s Daily Statement – 2026.07.13 – Bradesco's affluent customers; Nu
MX; Col Banks
CITI'S TAKE
Daily report over key topics of LatAm financial companies under Citi’s
coverage.
Gustavo SchrodenAC
Bradesco Principal receives 400k affluent customers (Valor, Jul 13) +55-11-4009-5858
gustavo.schroden@citi.com
Citi's Take: Bradesco has transferred about 400,000 affluent customers into its Arnon Shirazi, CFA
Bradesco Principal segment as part of CEO Marcelo Noronha’s strategy to +55-11-4009-7906
strengthen relationships with high-income clients and capture assets that were arnon.shirazi@citi.com
previously being held with competing financial institutions. The segment is aimed at
Brian Flores, CFA
individuals with monthly income above roughly R$25,000 and investment assets of
+55-11-4009-2842
up to R$10 million, reflecting the bank’s effort to better serve affluent customers luis.brian.flores@citi.com
already within its client base and increase the share of their wealth managed by
Bradesco rather than rivals.
Nu Holdings Ltd (NU.N) - Nu Mexico receives full banking license
Citi's take: Nubank announced that Nubank Mexico has received operating
authorization from Mexico’s SEC (CNBV), allowing it to begin operating as a fully
licensed bank. This is the final step in the banking license process that started with
the approval granted in April 2025. Under Mexican banking regulations, Nubank
Mexico must commence banking operations within the next 30 days. The milestone
strengthens Nu’s long-term commitment to Mexico and will enable the company to
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