Strong Dumpling Event Should Drive Data / Traffic Accel...

Research evidence excerpt

Strong Dumpling Event Should Drive Data / Traffic Accel...

Broadlines & Hardlines

Dollar Stores - Market Overweight

FIVE BELOW, INC. (FIVE) May 18, 2026

Strong Dumpling Event Should Drive Data / Traffic Accel... Rating:

Outperform

The Wolfe Byte Price: $213.64

On Saturday, FIVE held its first-ever 'Golden Ticket' Dumpling event, featuring a Price Target:

limited-edition golden dumpling with a $1,000 gift card. Our checks suggest the $291

event was a major success, and drove an acceleration in search trends with strong % Upside:

36.1%employee feedback.

View FIVE Model

View Comp Table

We expect data to accelerate as new customers come to FIVE & satisfaction scores Company Information

tick higher, with shoppers able to find this exclusive product. Bigger picture, this 52-Week Range $107 - $248

highlights a new angle for Five Below to lean into special events and even cash Market Cap. (MM) $11,813

promos to drive interest. Focusing on the basics while leaning into trends and "fun" Enterprise Value (MM) $12,944

Shares Out. (MM) 55.3

remains a hallmark of renewed momentum at Five Below. The stock is also at an Avg. Value Traded (MM) $157.11

interesting level, right on the 100 DMA heading into EPS, where we expect another SI% of Float 3.9%

beat-and-raise. Price Performance

(+) Winnie Park's Strategy is Working... Following & Creating New Trends. YTD LTM

FIVE 23% 203%

This event serves as a testament to the strategy that Winnie Park and team are S&P 500 (4)% 16%

implementing, which is clearly working as FIVE leans into emerging trends and

creates new ones. The implementation of social media marketing, combined with the 260240

new pricing strategy (higher AURs, mix shifts, etc.), has created a strong comp blend 220

driving positive ticket and txns. 200180