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欧洲食品与个人护理品:综合周度扫描表现分化,美容品类表现强劲,但个护品类持续疲软
研报英文原文证据摘录
15 September 2026
European Food & HPC
European Food & HPC: Mixed WE Scanner performance, with
Beauty Strength, but ongoing Homecare weakness
Callum Elliott, CFA, ACA
Victoria Nice, CFA
Henry Dennis
Simran Cheema
This note covers latest trends in Western Europe Scanner data for the four weeks
ending 9th August.
Key highlights: CPG market performance remained mixed in the latest period. Beauty &
Personal Care emerged as the strongest category, accelerating to +5.0% value growth,
while Food softened slightly to +1.9%. Household remained under pressure, declining
-0.6%, and Consumer Health moved back into negative territory at -0.1%.
At the company level, Danone remained the strongest performer, accelerating to +6.4%
value growth. L'Oréal also strengthened significantly, with value growth improving to
+5.6%, while Beiersdorf delivered a notable recovery, moving +4.0%, underpinned by
strong volume gains. Nestlé continued to grow at +1.7%. Unilever stabilized at -0.8%,
improving slightly versus the previous period. Reckitt remained broadly flat at -0.1%,
Haleon stayed under pressure at -0.3%, reflecting ongoing volume declines. Henkel
remained challenged but improved to -4.3%. Lindt continued to face the most difficult
market conditions, with value sales declining -16.4%.
Food market delivered +1.9% value growth, softening from +2.4% in the prior period.
The slowdown was driven by a moderation in both volume and pricing trends, with volume
growth easing to +1.1% from +1.2%, while pricing growth declined to +0.8% from +1.2%.
Beauty & Personal Care (B&PC) market delivered +5.0% value growth, accelerating
significantly from +2.6% in the prior period. Growth was supported by stronger volume
gains of +6.9%, compared with +2.8% previously. Pricing remained negative at -1.8%,
deteriorating slightly from -0.2%, but this was more than offset by the sharp improvement
in volumes.
Household market remained in decline in the latest period, with value sales decreasing by
-0.6%, compared with -1.0% in the prior period. While volume growth deteriorated slightly
to -1.0% from -0.7% previously, the category benefited from a return to positive pricing
…
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