REAL-TIME GLOBAL RESEARCH
Real-time Feedback from BMW China Dealers
Key takeaways
- Wish for more rebates in 4Q26: According to our channel checks, BMW China dealers may receive a similar level of additional rebates on cars sold in 3Q26 as in 1H26, at Rmb8-9K (or €1-1.2K) per unit.
- However, retail transaction prices trended down in 3Q26, leading some dealers to view the 3Q26 rebate level as insufficient, and to seek greater support from the OEM in 4Q26.
- Morgan Stanley Europe S.E., Madrid Branch+ Javier Martinez de Olcoz Cerdan
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Research evidence excerpt
China Autos & Shared Mobility | Asia Pacific
Wish for more rebates in 4Q26: According to our channel checks, BMW China dealers may receive a similar level of additional rebates on cars sold in 3Q26 as in 1H26, at Rmb8-9K (or €1-1.2K) per unit. However, retail transaction prices trended down in 3Q26, leading some dealers to view the 3Q26 rebate level as insufficient, and to seek greater support from the OEM in 4Q26.
Morgan Stanley Europe S.E., Madrid Branch+ Javier Martinez de Olcoz Cerdan
Morgan Stanley & Co. International plc+
Securing iX3 orders: New order momentum for the iX3 has stabilised following the initial spike in late August. Since orders are cancellable, dealers are focusing on retaining iX3 orders through delivery.
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