BERN TO RUN: We made a pair of sneakers! Part 4 - Bernstein takes over a shoe factory

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BERN TO RUN: We made a pair of sneakers! Part 4 - Bernstein takes over a shoe factory

31 July 2026

European Retail

BERN TO RUN: We made a pair of sneakers! Part 4 - Bernstein

takes over a shoe factory

“This is not just a shoe” becomes reality. We took over a factory and manufactured our William Woods

+44 20 7676 6806 limited edition BERN TO RUN sneaker… imagined, designed, produced and now marketed,

william.woods@bernsteinsg.com entirely by us (production pictures below). These trainers represent the many levels at which

mega-brands today face unprecedented pressure (see Long Views here and here). So far,

Richard Trainor we have shared sneak peeks of the concepts and outlined our sourcing efforts. Today, we

+44 20 7762 1050

richard.trainor@bernsteinsg.com head to the factory to see our BERN TO RUN sneakers rolling off the production line.

Alice Buckley Our visit to the factory. This week, we flew to Portugal to see our very own sneakers in

+44 20 7676 6739 production. We were able to see the end-to-end production of our sneakers from stitching

alice.buckley@bernsteinsg.com the uppers to moulding the lasts, from cementing the outsole to boxing the finished

product. We had chosen Portugal as a cost-effective but high quality, high speed option for

Rhea Gudiwala production. Our chosen factory makes 1,000-1,500 pairs a day and is based in one of two +44 20 7676 7293

rhea.gudiwala@bernsteinsg.com centres of shoe production in Portugal. The average RRP of the sneakers that they produce

is €200-500 and they work with well-known brands that you would know.

Specialist Sales

Sneaker production is a complex process. Sneakers are composed of the upper (the

Alix Turner part that wraps around the foot), the midsole (the layer between the foot and the outsole) +44 20 7762 4044