BERN TO RUN: We‘re making a pair of sneakers! Part 2 - A sneak peek at the initial concepts

Research evidence excerpt

BERN TO RUN: We‘re making a pair of sneakers! Part 2 - A sneak peek at the initial concepts

17 July 2026

European General Retail

BERN TO RUN: We're making a pair of sneakers! Part 2 - A sneak

peek at the initial concepts

This is not just a shoe. This is the limited edition BERN TO RUN sneaker… imagined, William Woods

+44 20 7676 6806 designed, produced and now marketed, entirely by us. These trainers represent the many

william.woods@bernsteinsg.com levels at which mega-brands today face unprecedented pressure (see Long View here).

We announced the launch of our sneakers last week and the number one question we’ve

Richard Trainor been asked is: can I see a picture of the sneakers? Here we give you a sneak peek into our

+44 20 7762 1050

richard.trainor@bernsteinsg.com concept designs….let us know what you think!

Alice Buckley First CAD renders. Having brainstormed ideas, analyzed AW26 trends and iterated some

+44 20 7676 6739 initial designs through sketches (link here), it’s now time to finalise our design. From the

alice.buckley@bernsteinsg.com initial sketches, we narrowed down our favourite choices and our sneaker designer created

some CAD (computer-aided-design) renderings, showing a photorealistic view of our

Rhea Gudiwala potential sneaker designs. These included 7 different upper designs on two outsole options +44 20 7676 7293

rhea.gudiwala@bernsteinsg.com (one chunkier, one lower-profile). Choosing an outsole is a critical part of the design process

as it’s very expensive to make your own so we opted to choose an off-the-shelf option. For

Specialist Sales the upper, we liked the designs that included more abstract panelling, which would lend

themselves well to colour blocking and material mixing. We also analysed various ways to

Alix Turner