REAL-TIME GLOBAL RESEARCH
2Q26E: Challenges persist, few bright spots
Research evidence excerpt
2Q26E: Challenges persist, few bright spots
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Latin America Retail & eCommerce
2Q26E: Challenges persist, few bright
spots
Price Objective Change
Consumption backdrop generally remains weak 20 July 2026
Debt service and gambling are cutting into Brazilian disposable income as Mexican job Equity
growth remains sluggish and remittances decline in MXN. Brazilian consumption appears Latin America
particularly weak in the northeast, as indebtedness further restricts discretionary Retail & eCommerce
spending and gambling accelerates into World Cup.
Robert E. Ford Aguilar, CFA
Research AnalystSoft Mexican demand favors TBBB and OXXO values BofAS
Weak professional and export sales may obscure solid KIMBER consumer products, as +1 646 855 5439
MXN supports gross margin. Liverpool sales appear likely to strengthen but Suburbia robert.e.ford@bofa.com
looks weak and credit reserves could rise; strong EPS growth may come from an easy MelissaResearchByun,AnalystCFA
comp and Nordstrom. ALSEA’s Mexico SSS growth may slow, despite World Cup traffic, BofAS
+1 646 855 3177
as translation masks Spanish strength. TBBB could accelerate same stores and post melissa.byun@bofa.com
operating leverage as consumers seek value and new ready-to-eat SKUs resonate. New Wellington Santana >>
WALMEX EDLP pricing could take time to garner share, introducing margin and expense Research Analyst
Merrill Lynch (Brazil)
risk. FEMSA’s OXXO appears likely to further accelerate SSS on World Cup demand, +55 11 2188 4117
packaging and pricing efforts. CHDRAUI faces greater weakness in Southeast Mexico wellington.santana@bofa.com
and a cautious US consumer, though efficiencies should mitigate pressures. Trimming
EPS and PO from Ps115 to Ps105.
NPV: net present value
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