U.S. HPC – NielsenIQ Household & Personal Care: NielsenIQ Results for the Period Ended July 11

Research evidence excerpt

U.S. HPC – NielsenIQ Household & Personal Care: NielsenIQ Results for the Period Ended July 11

J P M O R G A N North America Equity Research

21 July 2026

U.S. HPC – NielsenIQ Household

& Personal Care

NielsenIQ Results for the Period Ended July 11

The latest NielsenIQ scanner data for the period ending July 11, 2026 were released Beverage, Household & Personal

this morning. Our note reflects NielsenIQ’s Expanded Full View, which Care Products

includes Amazon data. Among the companies we cover, ELF ranked the best in Andrea Teixeira, CFA AC

YOY $ takeaway performance on an absolute basis. Additionally, NWL saw the (1-212) 622-6735

greatest improvement in YOY $ takeaway trends vs. 4W prior, followed by COTY andrea.f.teixeira@jpmorgan.com

and ELF (in order of higher to lower magnitude), while REYN accelerated more Shovana Chowdhury

moderately, and CL & KMB accelerated modestly (in order of higher to lower (1-212) 270-2184

magnitude) vs. 4W prior in comparison. Conversely, CHD decelerated the most in shovana.chowdhury@jpmorgan.com

YOY $ takeaway trends vs. 4W prior followed by KVUE and CLX, PG & ENR (in Drew Levine, CFA

(1-212) 622-0374

order of higher to lower magnitude) decelerated more modestly vs. 4W prior in drew.levine@jpmorgan.com

comparison. J.P. Morgan Securities LLC

We note that Y/Y headline takeaway for some companies appear depressed,

potentially due to Amazon Prime Day falling later in July in 2025 (vs. June in 2026)

captured in this data set, thus posing tough base period comps, while the data

showed an uptick in $ takeaway in the previous reading given the earlier event this

year (data ending June 27 – link to our note).

HPC ex-Beauty Pure-Plays in Rank Order of Takeaway Performance (see

Beauty below):