REAL-TIME GLOBAL RESEARCH
Fibra Hotel: Soft 2Q; World Cup Tailwind Fails to Offset Cancún Drag; Decreasing PT and Estimates
Research evidence excerpt
Fibra Hotel: Soft 2Q; World Cup Tailwind Fails to Offset Cancún Drag; Decreasing PT and Estimates
J P M O R G A N Latin America Equity Research
16 July 2026
Fibra Hotel Underweight
FIHO12.MX, FIHO12 MM
Soft 2Q; World Cup Tailwind Fails to Offset Cancún Price (16 Jul 26):Ps7.43
Drag; Decreasing PT and Estimates ▼Price Target (Dec-27):Ps7.50 Prior (Dec-26):Ps8.00
We are adjusting our 2H26 estimates to reflect the poor set of results, a still-
soft operating environment, and a run-rate broadly consistent with 1H26, LatAm Real Estate
which saw NOI/EBITDA decline -15%/-18% y/y. The 1H26 weakness was Adrian E Huerta AC
demand-driven rather than rate-driven: while ADR held up on the World Cup (52-81) 8152-8720
boost, occupancy fell to multi-year lows across several markets, compounded by adrian.huerta@jpmorgan.com
J.P. Morgan Casa de Bolsa, S.A. de C.V., J.P.
peso appreciation, a sharp Cancún contraction, and displaced corporate and group Morgan Grupo Financiero
travel. We expect these pressures to persist into 2H26, as management has flagged Felipe Barragan Sanchez
a seasonally weak 3Q with soft forward bookings and no demand inflection (52-55) 5283-1666
expected before 4Q, ongoing peso and USMCA uncertainty, and the Condesa felipe.barragan@jpmorgan.com
Cancún now guided to only its fixed rent for the balance of the year. Thus, we are J.P.MorganMorganGrupoCasaFinancierode Bolsa, S.A. de C.V., J.P.
establishing a Dec-27 PT of Ps7.50 (vs. Dec-26 of Ps 8.00) and maintaining our
Marcelo Motta
UW rating, as we see limited structural catalysts to change the earnings trajectory (55-11) 4950-6712
given persistent demand softness, structurally higher labor costs, and FX marcelo.g.motta@jpmorgan.com
headwinds that continue to weigh on Cancún and border-market performance. Banco J.P.
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