Technology briefing and test-drive event at Sanage Plant: Quick Note

Research evidence excerpt

Technology briefing and test-drive event at Sanage Plant: Quick Note

Global Markets Research

15 July 2026Toyota Boshoku

3116.T 3116 JP / EQUITY: JAPAN AUTOS & AUTO PARTS

Technology briefing and test-drive event at Rating BuySanage Plant

Target price JPY 2,950Quick Note

Closing price

14 July 2026 JPY 2,174.0Experiencing new products that integrate light, sound, and heat technologies;

software enhancement likely to contribute to stronger sales to new customers (Note: Quick Note reports are not a

We attended a technology briefing held at Toyota Boshoku's Sanage plant on 14 July. The vehicle for changes to ratings, target

company is in the process of transforming its conventional solution-oriented product prices, or earnings forecasts)

development process into a proposal-oriented approach, in which it proactively develops

and proposes new spatial value ahead of the market. At the event, in addition to new

products that added creative improvements to existing components, many new products

were exhibited that combine the company’s seat and interior technologies with

Research Analyststechnologies related to light, sound, and heat. In July, the company established a joint

venture with Huaqin Technology in China to strengthen development of next-generation Japan autos & auto parts

cockpits. Since Huaqin can provide software compatible with Huawei’s HarmonyOS, this Wataru Ishimoto - NSC

should help to expand sales opportunities for vehicles adopting that OS. wataru.ishimoto@nomura.com

+81 3 6703 1802

Test-driving “TBlocks” next-generation seats and animated illumination in actual

vehicles

We also test-drove the Lexus ES and RAV4, experiencing the newly adopted next-

generation seat “TBlocks” and animated illumination. TBlocks seats adopt a new structure