Japan Content IP (July 2026)

Research evidence excerpt

Japan Content IP (July 2026)

Global Markets Research

Japan Content IP (July 2026) 14 July 2026

EQUITY: TECHNOLOGY

Research Analysts

New horizon for IP utilization: A future created by visual media

Japan consumer electronics

Increased use of IP, particularly video content; we expect movie Yu Okazaki - NSC

adaptations of games to gather pace from second half of 2026 yu.okazaki@nomura.com +81 3 6703 1210

Share price performance improving; we focus on increased use of IP, particularly Japan games & amusement

video Naruhito Miki - NSC

Share price performance by content IP-related stocks had been consistently weak since naruhito.miki@nomura.com

end-2025 because of soaring memory prices and fund outflows to AI- and semiconductor- +81 3 6703 1136

related stocks. However, there has been an improvement since late June, which we Japan internet & media

attribute to factors including the end of the overconcentration in AI stocks. The content Ryohei Harahata - NSC

sector has the fourth highest level of investment planned among the 17 strategic areas ryohei.harahata@nomura.com

announced by the government in June, and we think interest in content IP-related stocks +81 3 6703 1016

is on the rise. From the second half of 2026, we are seeing many movie adaptations of Jiyong Oum - NSC

game IP, and companies are increasingly using video as a stepping stone, as seen from jiyong.oum@nomura.com

the emergence of movies based on indie games, the increase in biographical movies +81 3 6703 1179

about musicians, and overseas distribution of video content. We think these developments

could lead to a recovery in sentiment about content IP stocks. In this report, we look at

examples of the use of IP, particularly in video.