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REAL-TIME GLOBAL RESEARCH

In Case You Missed It: U.S. Most Read Research: Week of July 06 – July 10

Published: 2026-07-13Institution: JPMorganPages: 7Original language: EnglishEvidence page: 1

Research evidence excerpt

In Case You Missed It: U.S. Most Read Research: Week of July 06 – July 10

North America Equity Research

U.S. Most Read Research 13 July 2026

In Case You Missed It: U.S. Most Read Research

Week of July 06 – July 10

Top Short Ideas (Ken Goldman) - 10 July 2026

U.S. Equity Thematic Research

We surveyed our top-ranked U.S. equity research analysts to identify their most compelling structural and tactical short ideas

as we enter 3Q26. Presented below is a comprehensive list of their high-conviction selections, exclusive to this proprietary

report. Explore the rationale behind each.

Init | SpaceX (Doug Anmuth/Seth M. Seifman, CFA/Sebastiano C Petti/Richard Choe) (SPCX, OW, PT

$225.00) - 07 July 2026

The Next Frontier; Initiating Coverage with an Overweight Rating & $225 PT

We are initiating coverage of SpaceX (SPCX) with an Overweight rating and a $225 December 2027 price target. SpaceX’s

ambitions—and potential impact on humanity—are bigger than any company’s we’ve ever seen. Launch capabilities and rapid

reusability of Starship are at the core, and we project Starship launches will ramp from a handful in 2026 to ~5,000 in 2031,

enabling SpaceX to build out massive orbital compute—75GW in 2031—as the company targets a $28T+ TAM. We project a

91% 5-year revenue CAGR from 2025-2030, along with significant margin expansion as the composition of the business shifts

from Connectivity to AI, first terrestrial, and then orbital. While SpaceX has already reached a $2T+ market cap post its IPO, we

believe significant upside potential remains as the company quite literally builds out the next frontier.

Broadlines & Hardlines Retailing (Christopher Horvers, CFA) - 07 July 2026

Agentic Commerce - More Opportunity than Risk

Following up on our recently published Episode 14: Retail vs.

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