REAL-TIME GLOBAL RESEARCH
Eli Lilly & Company: Obesity Prescription Tracker
Research evidence excerpt
Eli Lilly & Company: Obesity Prescription Tracker
J P M O R G A N North America Equity Research
10 July 2026
Eli Lilly & Company Overweight
LLY, LLY US
Obesity Prescription Tracker Price (09 Jul 26):$1,216.95
Pharmaceuticals — Major &
The impact of oral GLP1s on the obesity market has become a topic of debate for Specialty
LLY. Here, we distinctly see the launch of orals as category expanding (targeting Chris Schott, CFA AC
lower BMI / needlephobic / more cost-sensitive patients) and expect minimal (1-212) 622-5676
impact on uptake for Zepbound (which we view as still best in class on tolerability/ christopher.t.schott@jpmorgan.com
efficacy). Ethan Brown
(1-212) 622-4928
Early data continue to show strong uptake of oral Wegovy, with ~153k TRx per ethan.brown@jpmchase.com
IQVIA as of the 26th week of launch, which compares with ~149k TRx per IQVIA Taylor Hanley
the prior week . And looking to Foundayo, IQVIA data reflect 19,550 TRx for the (1-212) 622-0790
taylor.hanley@jpmchase.com
13th week of launch.
Hardik Parikh, CFA
(1 212) 622-2875
Finally, looking to the injectable market, we have not seen any signs of the ramp hardik.k.parikh@jpmorgan.com
impacting uptake or the rate of new starts for Zepbound, which continues to
Ekaterina V Knyazkova, CFA
account for the majority of new adds in the category (largely led by strong vial / (1-212) 622-9576
cash pay growth). ekaterina.v.knyazkova@jpmchase.com
J.P. Morgan Securities LLC
• Weekly TRx for the obesity market grew ~75% / ~495k TRx YoY looking
at the previous 4 weeks ending 7/3/26, with this growth largely driven by
Zepbound.
• Zepbound TRx were up ~57.5% YoY, translating to +242k weekly TRx for
the product. This translates to ~49% of TRx growth in the obesity market
coming from Zepbound on a YoY basis.
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