17 Strategic Fields Strategy Includes Support for the Content Industry

Research evidence excerpt

17 Strategic Fields Strategy Includes Support for the Content Industry

Update

July 6, 2026 05:17 AM GMT

Morgan Stanley MUFG Securities Co., Ltd.+MServices / Leisure | Japan Akiho Toyama

Equity Analyst

17 Strategic Fields Strategy Akiho.Toyama@morganstanleymufg.comKatsumi Arai +81 3 6836-8405

Katsumi.Arai@morganstanleymufg.com +81 3 6836-8918

Includes Support for the

Content Industry

The government targets a more-than tripling of overseas

Services / Leisure

content sales from ¥6.1trn in 2024 to ¥20trn in 2033, and we Japan

Industry View In-Line

think its strategy aligns with overseas growth goals of

companies in our coverage.

Key Takeaways

Content is part of 17 strategic fields where the government aims to boost growth

as an industry able to tap in to overseas demand.

The aim is to support the value chain, not just in content production but

extending to distribution platforms.

While Japanese content stocks have been underperforming TOPIX in 2026, we

see potential for the market to take another look at longer-term growth

potential afforded by capturing overseas demand.

On June 24 2026, the Japanese government unveiled a public-private investment

plan for 17 strategic fields. Within this scheme, the content industry comprising five

categories (gaming, anime, manga, music, and films) is set to see total investment of

¥33.7trn by F3/34. Content is positioned as an industry that captures overseas

demand. Overseas sales amounted to ¥6.1trn in 2024, and the government aims to

more than triple this figure to ¥20trn in 2033.

While gaming forms the core of the content industry for its strong competitiveness,

anime and other contents are also deemed important for strengthening Japan's soft

power. Anticipated aspects of support from the government include support for