Weekend Media Blast: How a FIFA or IPL match will be broadcast in future - the evolving supply chain

Research evidence excerpt

Weekend Media Blast: How a FIFA or IPL match will be broadcast in future - the evolving supply chain

3 July 2026

Weekend Media Blast: How a FIFA or IPL match will be broadcast

in future - the evolving supply chain

Venugopal Garre +65 6326 7643 venugopal.garre@bernsteinsg.com

Mark Shmulik +1 917 344 8508 mark.shmulik@bernsteinsg.com

Laurent Yoon +1 917 344 8502 laurent.yoon@bernsteinsg.com

Ian Moore +1 917 344 8434 ian.moore@bernsteinsg.com

Annick Maas +44 20 7676 6683 annick.maas@bernsteinsg.com

Christophe Cherblanc +41 582 723 540 christophe.cherblanc@bernsteinsg.com

by Venugopal Garre, Nikhil Arela wages enough to create disposable incomes, and compression of

the workweek to give people disposable time to enjoy sports as

As the FIFA World Cup progresses in a land not known to be soccer- entertainment. An 1858 baseball game between New York and

crazy and yet managing attendance and viewership records, it’s Brooklyn was the first ever instance of sports game admission

also a time worth reminding ourselves how quickly the media being “paid” - fans spent 50 cents each to watch the game.

ecosystem is evolving. The behemoths raking in big money from

sports may get blown away amidst the current storms of change, FROM GATE RECEIPT TO THE MEDIA-ERA

while new champions emerge. We have already written about By the 1870s, professionalisation of sports was in place, with

sports leagues and their business before. Now it’s time to look at the formation of formation of baseball’s National League in 1876

the business that brings their matches to your homes. and English Football League in 1888. The early years of sports

were more about the equipment/kit manufacturers and tobaccoSo what’s at the center of this media revolution? Imagine watching