Quick Take: GN launches new ReSound Sensia hearing aid, kicking off the busy H2 RIC product launch window

Research evidence excerpt

10 August 2026

Susannah Ludwig

European Consumer Medical Technologies

GN Store Nord A/S

Estelle Pang, CFA

Rating

Underperform

Richard Hombach

Price Target

GN.DC

80.65 DKK

Specialist Sales

Christian Moore

Quick Take: GN launches new ReSound Sensia hearing aid,

kicking off the busy H2 RIC product launch window

This morning, GN launched its new premium hearing aid family ReSound Sensia,

which replaces Vivia as its key premium platform. Initially, Sensia will be available in

receiver-in-canal (“RIC”) and in-the-ear (“ITE”) form factors with a behind-the-ear (“BTE”)

form factor likely coming later. The platform is built on the same core hardware as Vivia

including the dual-chip system with the Syntiant AI chip, but features meaningful software

updates to improve the noise reduction features. Notably, the product also allows for

automatic engagement of the noise reduction mode, while maintaining a strong battery life.

The company has maintained its beamforming technology with Sensia prioritizing sounds

coming from the direction the user is facing. More broadly, GN is positioning ReSound

Sensia as the world’s smallest AI hearing aid and offers up to 24 hours of battery life, with

GN claiming its DNN processing is 17x more energy efficient than competing AI-powered

solutions.

Beyond the core hearing aid launch, GN also introduced ReSound Sensia Bimodal

and ReSound Enzo IA Bimodal devices, designed to integrate with Cochlear Nucleus

sound processors. The company also announced updates to its Smart Fit software platform,

including support for the new NAL-NL3 fitting standard and a simplified interface aimed at

improving audiologist workflow efficiency.

Close Date

7 Aug 2026

GN.DC Close Price (DKK)

98.82

Price Target (DKK)

80.65

Upside/(Downside)

(18)%

52-Week Range

125.90/85.12

EDME

1,638.96

FYE

Dec

Div Yield

NA

Market Cap (DKK) (M)

14,913

EV (DKK) (M)

24,008

Performance

YTD

1M

6M

Absolute (%)

(7.4)

9.2

(0.0)

2.4

EDME (%)

11.5

2.9

6.5

21.3

Relative (%)

(18.9)

6.4

(6.5)

(18.8)

Source: Bloomberg, Bernstein estimates and analysis.

Price Performance, 1YR

DKK130

Overall, the launch was expected and represents GN’s next-generation premium

platform refresh.…