REAL-TIME GLOBAL RESEARCH
Zalando Q2 26 preview - forecasts materially unchanged, limited scope for upside
Research evidence excerpt
Zalando Q2 26 preview - forecasts materially unchanged, limited scope for upside
Georgina Johanan, ACA AC Europe Equity Research
(44-20) 7134-5791 02 July 2026 J P M O R G A N
georgina.s.johanan@jpmorgan.com
by c.60bps yoy). We model marketing cost ratio 10bps higher than Q1 at 8.9%, and
adjusted admin costs similar to Q1 levels.
• Zalando confirmed last week that the German financial authority, BaFin, has
initiated a review of the company’s FY 25 accounts. We understand from Zalando that
this is related to what would be described as an honest mistake in the notes to the accounts.
When discussing the ABOUT YOU acquisition, Zalando omitted to reference that
Danish retailer, Bestseller – which owns a c.10% stake in Zalando – also owned a
substantial (c.29%) stake in ABOUT YOU (i.e. omitted a related-party transaction). We
would note that it was very common knowledge regarding both stakes (previously
discussed/ disclosed on numerous occasions). Zalando commented in a release that “this
is a purely formal and materially insignificant aspect of the notes to the financial
statements, as all relevant information regarding the acquisition of the ABOUT YOU
shares—including the companies involved, the transaction structure, and the purchase
price—was already fully publicly accessible as part of the public tender offer.” Zalando
itself reported this error to BaFin.
Figure 1: EU General Retail Agentic Commerce research links
Title Link
PODCAST: Agentic Commerce: a discussion with JD Sports https://www.jpmm.com/research/content/CFP-PC-11777-0
European General Retail: Change Agents - Key takeaways from our call series so far https://www.jpmm.com/research/content/GPS-5212055-0
PODCAST: EU General Retail "Change Agents" Mini Series - assessing the impacts of Agentic
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