Trolley Trends: Week 8: Promotional rotation increases price dispersion

Research evidence excerpt

Trolley Trends: Week 8: Promotional rotation increases price dispersion

ious Lemon Yoghurt Branded Müller 4x115g Dairy & Eggs Yogurt Food

21 Cream Double Own Label Store Brand 300ml Dairy & Eggs Cream Food

22 Cheese Slices Processed, singles Branded Dairylea 8pack Dairy & Eggs Cheese Food

23 Bananas Loose Own Label Store Brand 5-7 items Fresh Produce Fruit Food

24 Apples Granny Smith or Gala Own Label Store Brand 5-7 items Fresh Produce Fruit Food

25 Tomatoes Salad/medium Own Label Store Brand 6 pack / 750g Fresh Produce Vegetables Food

26 Cucumber Whole Own Label Store Brand Each Fresh Produce Vegetables Food

27 Lettuce Iceberg Own Label Store Brand Each Fresh Produce Vegetables Food

28 Peppers Organic Mixed colour, 3 pack Own Label Store Brand 3 pack Fresh Produce Vegetables Food

29 Potatoes Maris piper Own Label Store Brand 1.5kg-2kg Fresh Produce Vegetables Food

30 Carrots Loose Own Label Store Brand 1kg Fresh Produce Vegetables Food

31 Onions Brown, loose Own Label Store Brand 1kg Fresh Produce Vegetables Food

32 Broccoli Head, fresh Own Label Store Brand Each Fresh Produce Vegetables Food

33 Mushrooms Button/chestnut Own Label Store Brand 250g-300g Fresh Produce Vegetables Food

34 Salad Bag Mixed Salad Branded Florette 120g Fresh Produce Salad Food

35 White Bread Medium sliced Branded Hovis 800g Bakery Bread Food

36 Wholemeal Bread Medium sliced Branded Kingsmill 800g Bakery Bread Food

37 Bread Rolls White, soft Own Label Store Brand 6 pack Bakery Rolls Food

38 Crumpets Standard Branded Warburtons 6 pack Bakery Crumpets Food

39 Bagels Plain Own Label Store Brand 5 pack Bakery Bagels Food

40 Pasta Linguine Branded Napolina 500g Ambient Pasta & Rice Food

41 Pasta Fresh egg tagliatelle Own Label Store Brand 500g Dairy & Eggs Pasta & Rice Food