Zeta Global Holdings Corp (ZETA.N): Palantir Partnership Upgrades Zeta’s Athena to Become the OS for the Enterprise Business Intelligence & Marketing

Research evidence excerpt

Zeta Global Holdings Corp (ZETA.N): Palantir Partnership Upgrades Zeta’s Athena to Become the OS for the Enterprise Business Intelligence & Marketing

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23 Jun 2026 20:57:31 ET │ 14 pages

Zeta Global Holdings Corp (ZETA.N)

Palantir Partnership Upgrades Zeta’s Athena to Become the OS for the

Enterprise Business Intelligence & Marketing

CITI'S TAKE

Earlier today, ZETA announced that its Data Cloud is set to be rearchitected Buy

on Palantir’s Foundry that we believe transitions Zeta into an AI Short-Term View: Upside

infrastructure OS for business intelligence across marketing functions. The Price (23 Jun 26 16:00) US$19.51benefits of Palantir’s Foundry includes faster processing speeds for

marketers along with enhanced data security across Athena and Zeta’s go- Target price US$26.00

to-market operations. Management believes the 7-year Palantir Expected share price return 33.3%

partnership could generate $100M+ of annual revenue for Zeta over time as Expected dividend yield 0.0%well as cost savings longer-term from infrastructure consolidation with a

potential go-live date by the end of 3Q. With Athena—launched in March— Expected total return 33.3%

already delivering a 75% reduction in labor hours and responsible for new Market Cap US$4,863M

RFP wins (we point to the Gap Inc.), we look for improving benefits as

Athena’s capabilities are further upgraded following its Palantir partnership.

We reiterate our Buy rating and $26 TP.

Price Performance

– For more details on the announcements, see Citi’s Fireside Chat with Zeta Global (RIC: ZETA.N, BB: ZETA US) CEO & CFO: Replay.

– Palantir Partnership Focused on ROAS, Go-to-Market, and AI as a Platform:

Zeta’s new 7-YR partnership with Palantir builds its Zeta Data Cloud on Palantir’s

Foundry enterprise OS.