Hemnet: Announcement of new CFO Peter Messner

Research evidence excerpt

Hemnet: Announcement of new CFO Peter Messner

J P M O R G A N Europe Equity Research

22 June 2026

Hemnet Underweight

HEM.ST, HEM SS

Announcement of new CFO Peter Messner Price (18 Jun 26):Skr73.80

Price Target (Dec-27):Skr78.00

Our Take: Hemnet announced today that CFO Anders Örnulf will be stepping European Internet

ACdown and Peter Messner, the former Group CFO of Storytel, will take on the role Marcus Diebel

of CFO as of July 20th. Prior to his position at Storytel, Messner also served in the (44-20) 7742-4447

corresponding role at Catena Media and has held leading financial roles with the marcus.diebel@jpmorgan.com

Modern Times Group (MTG), including as CFO for MTGx. Hemnet CEO, Jonas J.P. Morgan Securities plc

Gustafsson notes that Messner has “extensive experience in driving financial Specialist Sales contact details:

performance and leading companies through transformative phases” which he

Scott Silver - Specialist Sales -expects will position him well at a time when Hemnet is developing its offering in European TMT

response to changing market dynamics. As per the press release, this comes after (44-20) 7134-0412

Örnulf “initiated dialogue” regarding finding a successor earlier this year. Örnulf scott.silver@jpmorgan.com

will remain as CFO until after the company’s Q2 reporting (July 17th ).

• Investment Thesis. Hemnet retains a leading position in the Swedish property

classifieds market, though competitive intensity is evident. Peers such as Booli

appear to offer broader listing coverage—particularly in the increasingly

prominent pre-market—however, a portion of these listings has been displayed

for extended periods, suggesting potential staleness and therefore limited

incremental value. Hemnet’s recent product initiatives—shifting toward “pay