GLOBAL RESEARCH ARCHIVE
App Software - Not All Tokens are Created Equal: A Framework for Token Intensity & The Evolving Inference Ecosystem
Research evidence excerpt
App Software - Not All Tokens are Created Equal: A Framework for Token Intensity & The Evolving Inference Ecosystem
Truist Securities
Equity Research Report July 5, 2026
TMT: Application Software and
Agentic AI App Software - Not All Tokens are Created
Equal: A Framework for Token Intensity &
Terry Tillman The Evolving Inference Ecosystem
404-926-5362 In this report, we introduce a framework for evaluating AI workloads based on token
Terry.Tillman@truist.com
intensity, categorizing workflows as token light, token moderate, and token heavy,
while examining how the broader AI inference ecosystem is evolving to improve the
Connor Passarella economics of AI. We believe that agentic workflows, particularly software development,
212-326-6153 represent a fundamentally different class of inference demand, with autonomous tasks Connor.Passarella@truist.com
capable of consuming materially more (~1,000x) tokens than traditional AI assistants.
We believe value will increasingly accrue to software vendors that maximize business
Giancarlo Valle outcomes while minimizing inference costs.
212-537-9006
Giancarlo.Valle@Research.truist.com
Across our public company coverage, we see AI and agent adoption measured today
Luc Radice in a variety of ways; however, often a blend of metrics converge on the same idea:
212-537-9032 some kind of unit of AI work. For example, Salesforce (CRM, Buy) talks about agentic
Luc.Radice@truist.com work units (AWUs), Microsoft (MSFT, Buy) talks about Copilot users, agents deployed/
managed, and first-party agent monthly active usage, and ServiceNow (NOW, Buy,
7 Page Document Jump) talks about “assists” when measuring AI consumption across its customer base.
These metrics and measures represent an attempt to quantify the value from AI and
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