GLOBAL RESEARCH ARCHIVE
Republishing Our Fable Customer Checks
Research evidence excerpt
Republishing Our Fable Customer Checks
Equity Research
Industry Update — July 1, 2026
U.S. Software
Our Call Ryan MacWilliams, CFA
We spoke with 2 engineering leaders at AI startups who briefly tested Fable 5 and Equity Analyst | Wells Fargo Securities, LLC
Ryan.MacWilliams@wellsfargo.com | 212-214-1192
reported a step function improvement in AI performance capability. Both noted the
Michael Turrin, CFAhigher ROI was well worth the higher token cost, which can easily surpass $100/hour.
Equity Analyst | Wells Fargo Securities, LLC
Michael.Turrin@wellsfargo.com | 628-629-7565
Fable 5 is much better at completing higher-ROI, long-running tasks on its first Ken Gawrelski
try, that previously required multiple turns of human + AI review. Checks report more Equity Analyst | Wells Fargo Securities, LLC
instances of Fable working autonomously (like a reliable coworker), while prior models Ken.Gawrelski@wellsfargo.com | 617-210-3707
needed more direct supervision. Zeeshan Rauf
Associate Equity Analyst | Wells Fargo Securities, LLC
• More human-like performance comes at a more human-like cost, and Fable-like Zeeshan.Rauf@wellsfargo.com | 212-214-1120
models could reshape conversation around which models are deployed where, for Chris Brazeau
what use case, and token spend estimates. Associate Equity Analyst | Wells Fargo Securities, LLC
Chris.Brazeau@wellsfargo.com | 929-767-5658
Figure 1 - Fable 5's performance on Agent Arena shows strong improvements vs. other Cyrus Motakef
leading AI models Associate Equity Analyst | Wells Fargo Securities, LLC Cyrus.Motakef@wellsfargo.com | 212-214-3334
Source: Arena.ai, Hugging Face, and Wells Fargo Securities, LLC
Note: Agent Arena (link) is a dynamic ranking of models based on how well they orchestrate tools for
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