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China Smartphones (Cut Outlooks), DRAM & NAND Pricing Updates, Deepseek Dspark, & More —Headline Review (Semis & IT Hardware)
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China Smartphones (Cut Outlooks), DRAM & NAND Pricing Updates, Deepseek Dspark, & More —Headline Review (Semis & IT Hardware)
Equity Research
Flash Comment — June 30, 2026
IT Hardware & Communications Networking
Semiconductors
China Smartphones (Cut Outlooks), DRAM
& NAND Pricing Updates, Deepseek Dspark,
& More —Headline Review (Semis & IT
Hardware)
Our Call Aaron Rakers, CFA
In an effort to try to keep pace with the rapid news flow across our Semiconductor & IT Equity Analyst | Wells Fargo Securities, LLC
Aaron.Rakers@wellsfargo.com | 314-875-2508
Hardware universe, we summarize a few of the key headlines we saw this morning.
Michael Tsvetanov, CFA
Associate Equity Analyst | Wells Fargo Securities, LLC
Initial Thoughts Michael.Tsvetanov@wellsfargo.com | 314-875-2558
Richard Strifler, CFA
1. Xiaomi, Oppo, & Vivo Cut 2026 Smartphone Targets Associate Equity Analyst | Wells Fargo Securities, LLC
Richard.Strifler@wellsfargo.com | 314-875-3234
• This morning key Chinese smartphone producers lowered smartphone unit shipment
forecasts for the second time this year (mid-Jan cuts) driven by severe component
shortages and costs.
• Unit forecast cuts noted up to another 30%, with Xiaomi at ~95M units (vs. initial
135M forecast, ~170M 2025 ship), noting further potential downside if supply
conditions do not improve. Oppo and Vivo have lowered forecasts to <90M each (vs.
~100M and ~97M in 2025).
• We would note Gartner estimates the 3 smartphone producers accounted for ~74%
and ~30% share of 2025 China and global markets.
• We would highlight China smartphone units currently holding up better than
previously anticipated, flat % y/y through May, with May China smartphone shipments
reported at 26.8M (+19% y/y & +7% m/m), leaving 3-mo ending May smartphone
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