GLOBAL RESEARCH ARCHIVE
Broadlines & Hardlines Retail HD/LOW Spring Tours Yr 16: That’s All Folks! Spring Season in Review; Weather/HD DIY Turning with a Favorable July 4 Weekend Expected
Research evidence excerpt
Broadlines & Hardlines Retail HD/LOW Spring Tours Yr 16: That’s All Folks! Spring Season in Review; Weather/HD DIY Turning with a Favorable July 4 Weekend Expected
J P M O R G A N North America Equity Research
26 June 2026
Broadlines & Hardlines Retail
HD/LOW Spring Tours Yr 16: That’s All Folks! Spring
Season in Review; Weather/HD DIY Turning with a
Favorable July 4 Weekend Expected
As detailed below, we completed our 16th annual spring HD/LOW store tours, Retailing – Broadlines & Hardlines /
walking stores across New Jersey, Philly, DC, Boston, and Chicago this season Leisure
over 10 weeks, collecting data on big ticket trends, Pro vs. DIY traffic, LOW Christopher Horvers, CFA AC
Carhartt/Pet expansions, and holiday promos, in addition to analyzing key home (1-212) 622-1316
improvement laterals from NielsenIQ, Circana, Numerator, and WTI. christopher.horvers@jpmorgan.com
Jolie Wasserman
Key takeaways from the 2026 spring season include: (1-212) 622-1961
jolie.wasserman@jpmchase.com
• (1) Overall traffic was soft with muted DIY and Pro trends on persistent Christian Carlino, CFA
macro pressures and “meh” weather. DIY traffic consistently (1-212) 622-9145
outperformed Pro, but weather is improving. On average, net traffic christian.carlino@jpmorgan.com
worsened YOY during 7/10 store tours and improved at 3/10, in-line with our J.P. Morgan Securities LLC
view of macro headwinds and (primarily) unfavorable spring weather in key
periods. Muted trends were seen on both the Pro and DIY sides, although
HD, HD US
overall DIY traffic exceeded Pro during all 10 store tours. Indeed, DIY
seasonal traffic was “okay not great” with outdoor garden traffic weaker YOY Overweight
at 4/10 store tours, in-line at 4/10, and better at 2/10, indicative of somewhat Price (25 Jun 26): $345.00
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