GLOBAL RESEARCH ARCHIVE
Home Improvement - May 2026 EHS Deep Dive; Trends Pick-Up, But Will They Stick?
Research evidence excerpt
Home Improvement - May 2026 EHS Deep Dive; Trends Pick-Up, But Will They Stick?
June 9, 2026
Company: Risks That May Impede Achievement of the Recommendation, Rating or Target
Price:
Home Depot, Inc. Risks to the Home Depot Story? 1) Large Pro initiative is more margin dilutive than
expected; 2) Larger pro customer sales pressures margins long term; 3) Extended
downturn coming out of the COVID pull forward of demand; 4) Higher-for-longer
interest rates and lower consumer confidence weighs existing home sales and
remodel demand and 5) Tariffs drive up prices and cause elasticities to deteriorate.
Lowe's Companies, Inc. Risks to the Lowe's Story? 1) Consensus embeds too much of a step-up in SSS
during the 2H leading to a revision lower in numbers into 2026; 2) Expectations are
already for multiple rate cuts by the end of the year which should lead to improved
remodel activity but may be delayed since there isn't a great analog to where we
are in the cycle today; 3) Large Pro initiative distracts LOW's team from closing the
gap in the legacy home improvement business; 4) DIY continues to Underperform
Pro leading to outsizes share gains by Depot vs Lowe's.
Floor & Decor Risks to the Floor & Decor Story? 1) Rate cuts cause an acceleration in demand that
unlocks the housing market increasing flooring demand; 2) Elasticities from price
increases come in less than expected leading to SSS upside; 3) Mgmt re-accelerates
new store growth and existing stores close the productivity gap vs older store
vintages; 4) Existing home sales and housing turnover pick up, leading to improved
demand; 5) Expansion into international markets leads to further unit growth upside
potential; and 6) Price gaps widen vs smaller scale competitors leading to share
gains at FND.
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