HPC Scanner: PG accelerates, CHD solid. CLX improves. CL still soft, ELF weakens

Research evidence excerpt

HPC Scanner: PG accelerates, CHD solid. CLX improves. CL still soft, ELF weakens

Consumer | Global Household & Personal Care

+

June 23, 2026

Robert Ottenstein HPC Scanner: PG accelerates, CHD solid.

212-653-9020

Robert.Ottenstein@evercoreisi.com CLX improves. CL still soft, ELF weakens

Javier Escalante

212-446-9477

Javier.Escalante@evercoreisi.com Today's data runs through June 14, covering eleven weeks, or

JD Todd ~85% of 2Q, and reflecting changes in competitiveness

212-812-2912 following retailers' shelf resets. Bigger picture: Consumers

JD.Todd@evercoreisi.com have started to replenish consumables, with improvements in

tissue and detergents supporting the reacceleration of Procter's

sales to +2.8% in the last four weeks. Weekly volatility should

continue, but lower gas prices could direct spending to HPC.

▪ Beauty +6% in 2Q, reaccelerating to +6% in the last four

weeks. L’Oreal’s outperformance of +200 bps at +7.0%

reflects haircare premiumization and trade-up to

dermatological skincare, consistent with Walmart's

commentary. ELF decelerated to +2%. Ahead of the

haircare expansion at Target, the elf brand fell (7)%,

inclusive of skincare, with makeup down (4)% on (12)% unit

volumes, confirming high elasticity.

▪ HPC improves, as price-sensitive laundry and tissue

reaccelerate. PG sales at 2.8%, with improvement on tissue

(comp-driven) and laundry, as Tide and Procter’s laundry up

3%, outperforming the categories by 60 bps. CL flat, still

driven by Household as toothpaste weakens; Hill's up mid-

teens at Amazon. CHD (adjusted) held at +5%, as core-

category reinvestment (laundry, oral care, pet) reinforces

the strategic benefit of the vitamins divestiture. KMB

improved to +1% on tissue, offsetting Huggies’ fractional