Good Morning Media!

Research evidence excerpt

Good Morning Media!

Equity Research

Industry Update — June 18, 2026

Media

Our Call Steven Cahall

Good Morning Media! is our daily take on the relevant newsflow affecting the Media & Equity Analyst | Wells Fargo Securities, LLC

Steven.Cahall@wellsfargo.com | 212-214-8240

Cable sectors.

Omar Mejias

Equity Analyst | Wells Fargo Securities, LLC

A Whole New Ad World. DIS is preparing to beta launch AI-generated TV ads in July Omar.Mejias@wellsfargo.com | 787-370-9353

2026, according to Business Insider, with a tool that can create scripts, video and music Wojtek Majerczak

for connected-TV spots. The product is aimed at small and mid-sized advertisers that Associate Equity Analyst | Wells Fargo Securities, LLC

lack video assets, with human oversight built in, and could eventually plug into DIS’s self- Wojtek.Majerczak@wellsfargo.com | 212-214-5480

service ad platform across its broader media properties, lowering production hurdles as AI

reshapes ad creation. (Source: Business Insider)

D’oh It Yourself. DIS and Epic are adding The Simpsons to Fortnite’s IP Partner Program,

giving third-party developers tools to build fully authentic games using the shows

characters and settings later this year. The move follows DIS’s $1.5bn Epic investment

and last year’s Simpsons Fortnite season, which DIS said drew 80mm unique players and

750mm hours played, underscoring DIS’s push to turn hit IP into more creator-led gaming

worlds at scale. (Source: Variety)

Concord and Conquer. BMG and Concord’s planned merger cleared antitrust review in the

US and Germany, moving Bertelsmann closer to creating the world’s fourth-largest music

company. Other country approvals remain pending, with a 4Q26 close still targeted. The