U.S. Lodging Industry: What Weekday & Weekend Trends are Telling Us About Lodging Dynamics

Research evidence excerpt

U.S. Lodging Industry: What Weekday & Weekend Trends are Telling Us About Lodging Dynamics

Deutsche Bank

Research

North America Industry Date

United States 16 June 2026

U.S. Lodging

Consumer Industry Update

Gaming & Lodging Industry

What Weekday & Weekend Trends are

Telling Us About Lodging Dynamics

Steven Pizzella, CFA

Midweek Luxury / Resort Outperforming as Weekend Occupancy Lags Research Analyst

In this short note, predominately filled with charts, we examine weekday and +1-212-250-9817

weekend RevPAR, ADR, and Occupancy trends, across both STR chain scales and

Chris Woronka

locations, to better assess the drivers in the current environment and how said Research Analyst

drivers articulate what is occurring. Based on our analysis, the following +1-212-250-9376

observations stand out;

n The rate of growth in weekday RevPAR has outpaced that of weekend

RevPAR, signaling that group and business transient trends are

outperforming broad based leisure.

n Weekday Luxury and Resorts RevPAR continue to outperform, primarily

driven by weekday rate growth, suggesting strong pricing power.

n Weekend RevPAR, a proxy for leisure, is being hampered by the relative

underperformance of occupancy across both chain scales and locations,

signaling relative softness in weekend leisure demand.

n Economy weekend RevPAR is the relatively weakest segment, which could

be negatively impacted by elevated gas prices, though we note that RevPAR

in this segment tends to be quite volatile week to week and often turns very

quickly (relative to the higher end segments), given the lack of a stickier

group base and considerably shorter booking windows.

n We believe full service-oriented hotel REITs are benefiting

disproportionately from these trends, as compression from strong