GLOBAL RESEARCH ARCHIVE
RLJ - Beneficiary of summer events/macro improvement though at present we lean to higher ADR portfolios
Research evidence excerpt
RLJ - Beneficiary of summer events/macro improvement though at present we lean to higher ADR portfolios
Truist Securities
Importantly and underdiscussed by investors is that RLJ's market exposure for World Cup is spread geographically in some
cases -- resulting in uneven benefits. Our general take is that in-demand urban areas and locations closer to World Cup stadiums are
more likely to have both higher occupancy and the ability to push ADR relative to more distant locations. As an example, we compare
two of RLJ's Embassy Suites in greater L.A. in terms of their current lowest-available room rates for a one-night stay that we researched
online. At the LAX Airport South location which is closer to the local stadium, room rates for the rest of June are spread from $211/night
to $437/night with room rates north of $300 around a number of group stage World Cup matches. Comparatively, the Downey location
in southeast L.A. has limited price variance in later June ($167-$248). Another example is in greater San Francisco where one of RLJ's
Embassy Suites near San Francisco Airport has clear spikes in room rates around arguably bigger World Cup matches (rates for the rest
of June ranging from $156 to $411); comparatively the more distant-to-stadium Hilton Garden Inn in Emeryville (East Bay) has relatively
limited room rate spread especially in later June (room rates starting on June 19th range from $141-$190).
Modeling matters
Our base case assumption is of a continued beat-and-raise earnings setup based on the present macro. While we model at/above
the high-end of 2026 guidance, we could make a reasonable case that we are still quite light on our estimates from RevPAR down to
operating margins.
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