2026 North America Box Office Trailer - Week 23

Research evidence excerpt

2026 North America Box Office Trailer - Week 23

TD SECURITIES INC. - CANADA SECTOR NOTE

June 8, 2026

■Media 2026 North America Box Office Trailer - Week

Derek J. Lessard^ THE TD COWEN INSIGHT

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This past 3-day weekend, North American box office (BO) totaled ~US$180mm (109% of 2019;

derek.lessard@tdsecurities.com

+60% y/y). Q2 to date, we estimate that North American/CGX BO reached 91%/98% of 2019

Cheryl Zhang, CFA^ levels (we attribute the difference to market share gains and outperformance on international

416 983 2755 content), compared to our 86% forecast for the full Q2 for now.

cheryl.zhang@tdsecurities.com

Weekend (Week 23) Trailer

Last weekend's top release, Scary Movie 6, reported 3-day opening weekend domestic box

office (WDBO) of ~US$55mm, above the top end of its pre-release industry estimate range (US

$35-52mm) and reaching the highest WDBO in the franchise. As per Deadline, ~26% of WDBO

came from premium large formats, which we see as remarkable for a non-action comedy

title and underscores the robust demand for premium experiences. In addition, 75% of the

audience was under 35, a positive sign that the younger generation remains engaged with

theatrical releases despite the entrenched streaming environment.

The past weekend was also highlighted by strong holds of recent, record-breaking original

releases, including Backrooms (US$26mm over 2nd weekend) and Obsession ($26mm over

4th weekend, only -7% from prior weekend). This is encouraging in our view, suggesting quality

original content is back and winning audience, which not only supplements the BO but also

offsets some of the concentration risk around tentpole movies. Overall, we estimate that

Cineplex (CGX-T, BUY, C$11.42, C$16.00 target price) generated ~$12mm in BO this past

weekend.