June Restaurants LTO/Promo Tracker; 'Squishy' Trends, World Cup Innovation, Unicorns

Research evidence excerpt

June Restaurants LTO/Promo Tracker; 'Squishy' Trends, World Cup Innovation, Unicorns

Equity Research

Industry Update — June 5, 2026

Restaurants

June Restaurants LTO/Promo Tracker;

'Squishy' Trends, World Cup Innovation,

Unicorns

Our Call Zachary Fadem, CPA

Our June LTO/Promo tracker outlines recent launches/promo across our Restaurant Equity Analyst | Wells Fargo Securities, LLC

Zachary.Fadem@wellsfargo.com | 212-214-8018

coverage. Upcoming innovation into World Cup includes MCD's Squishmallows, BK's

Anthony TrainorCrayola Meal, KFC's Supergirl Meal, DPZ's 50% off pizzas & return of SBUX Unicorn

Equity Analyst | Wells Fargo Securities, LLC

Frappe. Anthony.Trainor@wellsfargo.com | 212-214-1953

Taylor Brimberg

As innovation steps up, MCD likely wins its fair share. June innovation is +2-3x vs last Associate Equity Analyst | Wells Fargo Securities, LLC

year, led by MCD's World Cup meals, BK's Summer menu (Jalapeno Whopper, ongoing Taylor.Brimberg@wellsfargo.com | 212-214-2078

Mandalorian menu items), and Pizza Hut's new Parm Pan Pizza. Historically, when MCD David Lantz

innovation successfully hits (Minecraft, Grinch/Monopoly, etc.), SSS accelerate sharply Equity Analyst | Wells Fargo Securities, LLC

(~2-3pts), and we see similar FIFA potential. MCD sentiment is still weak, yet plenty of David.Lantz@wellsfargo.com | 212-214-5044

levers remain (Bevs/Energy, Espresso & Chicken upgrades, hours, etc.). Jessica Louie

Associate Equity Analyst | Wells Fargo Securities, LLC

Jessica.Louie@wellsfargo.com | 332-214-6223

MCD, TB & KFC takes. 1) MCD's FIFA Collector's Cup Meal & Big Mac Sauce launched 6/4,

followed by a World Cup Happy Meal w/ Squishmallows on 6/9; Compares ease into June;

July laps Snack Wraps (7/10); 2) Taco Bell's tireless LTO cycle continues w/ Fajita Street