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GLOBAL RESEARCH ARCHIVE

H: Faster, Simpler, Still Higher-End

Published: 2026-05-29Institution: BarclaysCompany / ticker: H.NPages: 10Original language: 英语Evidence page: 2

Research evidence excerpt

H: Faster, Simpler, Still Higher-End

Barclays | Hyatt Hotels Corp.

We make no changes to our estimates here, and in general remain comfortable within the

lower half of H’s new 3-year target CAGR ranges across RevPAR, NUG, and EBITDA, for now.

NUG Reacceleration – Essentials portfolio driving faster U.S./Global growth. Hyatt was

confident in reaccelerating organic net unit growth, guiding to a ~6–8% organic 3-year CAGR

through 2028, above our/Consensus estimates at the midpoint. Management expects this

momentum to be driven by both deeper penetration in the U.S. – into markets where Hyatt has

historically been underrepresented – and continued expansion across international markets. In

the U.S., the company sees the Essentials portfolio as the primary driver of growth –

particularly its new conversion-oriented brands, Hyatt Select and Unscripted – where TTM

signings were up ~80% and the pipeline grew 25% y/y in 1Q26. At the same time, Hyatt noted

that its pipeline remains weighted outside the U.S. and toward luxury and full-service

hotels, citing a particular focus on high-growth regions such as India and China, while also

highlighting conversion opportunities in Europe and the Middle East (after the conflict is

resolved). Overall, management expects that conversions will account for ~35–40% of

growth in its current outlook, reflecting ongoing financing constraints for new construction,

and sees a path to the higher end of its NUG guidance via further acceleration in conversion

activity, driven by continued traction in newer Essentials brands and potential portfolio

transactions. Regarding further acquisitions, management noted that, while M&A is not a top

priority, it would "not shy away" from opportunities that could extend the customer base across

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