GLOBAL RESEARCH ARCHIVE
P&C Insurance - Another Look at Broker Organic; Take the Under (AJG, AON, BRO, MRSH, WTW)
Research evidence excerpt
P&C Insurance - Another Look at Broker Organic; Take the Under (AJG, AON, BRO, MRSH, WTW)
Truist Securities
Equity Research Report May 12, 2026
FINANCIALS: Insurance
P&C Insurance - Another Look at Broker
Organic; Take the Under (AJG, AON, BRO, Mark Hughes, CFA
615-748-4422 MRSH, WTW) Mark.Hughes@truist.com
We evaluate the emerging backdrop for broker organic based on: 1) the long-term
correlation with nominal GDP and P&C rates (R=85%), in this case looking at each
Maxwell Fritscher individual broker’s specific sensitivity to pricing; 2) the historic relationship of average
404-439-9753 organic growth to overall commercial lines premium (R=86%); 3) the connection Maxwell.Fritscher@truist.com
between broker organic and E&S premium growth, which we view as indicator of
carriers’ risk appetite and therefore a useful reflector of pricing (R=92%). We also look
13 Page Document at the historical picture for relative valuation, which suggests the broker stocks have
already factored in the organic deceleration (and then some).
Reasons for this report
Correlation with Nominal GDP and Pricing:
✓ Sector Update
The brokers’ sensitivity to commercial P&C pricing varies across the space. Our
method is to perform regression analyses based on quarterly broker organic that utilizes
nominal GDP and average P&C rates as independent variables and organic growth as
the dependent variable (to be clear, we are only looking at insurance brokerage organic
here and not consulting results). These variables are highly correlated with both average
broker organic growth and with overall commercial lines premium.
What is new in this note is the side-by-side comparison of the coefficients for
each broker, which gauge the change in expected organic growth for each point change
in pricing (Figure 1).
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