GLOBAL RESEARCH ARCHIVE
Soda And Hard Candy Face Pressure In States With SNAP Restrictions Thru April
Research evidence excerpt
Soda And Hard Candy Face Pressure In States With SNAP Restrictions Thru April
TD SECURITIES (USA) LLC INDUSTRY UPDATE
May 13, 2026
■Food: Food Producers Soda And Hard Candy Face Pressure In States
■Non-Alcoholic Beverages
With SNAP Restrictions Thru April
Robert Moskow THE TD COWEN INSIGHT
646 562 1474
Our state level retail data YTD through May 2 continues to indicate weaker volume trends for
robert.moskow@tdsecurities.com
candy and soda in restricted states than the U.S. average. Hard candy and soft drinks have
Sergio Matsumoto experienced a bigger impact than chocolate, which got a lift from Easter. States representing
646 562 1339 24% of the population have implemented restrictions thus far, including Texas and Florida
sergio.matsumoto@tdsecurities.com
most recently in April.
Seamus Cassidy
646 562 1319 Impact On Consumption Through May 2
seamus.cassidy@tdsecurities.com
■Chocolate Less Affected: Category volume growth is down 5% YTD in restricted states. This
Jacob Henry, CFA is -120 bps below the U.S. average compared to in-line during 2025. The pressure has been
646 562 1380 more muted than in other categories as chocolate sales in restricted states outperformed
jacob.henry@tdsecurities.com the U.S. average during the two weeks leading up to Easter.
Victor Ma ■Soft Drinks and Hard Candy Under Greater Pressure: YTD volume in restricted states is
646 562 1306
down 2% and 4% in soft drinks and hard candy. The growth rates are weaker than the U.S.
victor.ma2@tdsecurities.com
average by -310 bps and -370 bps. These differences worsened from +70bps and -50bps in
2025.
■Energy Drinks Remains Robust: Category volume growth is up 9% in the impacted states
YTD. This is -590 bps below the rest of the population compared to an -860 bps gap in
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