GLOBAL RESEARCH ARCHIVE
Getting the engine running
Research evidence excerpt
Getting the engine running
Macquarie Equity Research Bapcor
and converted one franchise to a company owned store, d) opened 3 new trade stores
in Australia.
2. One supply chain. BAP has commenced portfolio reviews across key wholesale
categories to optimise inventory. There is broader progress on consolidation of
distribution centres in WA and NZ, while operations have commenced in two offshore
consolidation centres (located in Shanghai and Qingdao) with the first shipment in
December.
3. Customer focus. Commenced price realignment project in the Trade segment to
improve competitiveness, implemented a company-wide NPS capability to enhance
future customer experience, relaunched the Autobarn brand ("All for the drivers"), and
completed customer experience discovery project. BAP has changed Burson store
manager incentives to grow its own brand sales and also launched Direct to Customer
deliveries from its DCs.
4. Digitalise the business. Enhanced EzyParts platform which is the online parts
catalogue for Trade and New Zealand, launched Ezydata to provide customers with
digital manuals for replacing car parts, completed NZ business telephony hardware
roll out, and developed Vehicle On Road (VOR) system in NZ to improve alignment of
ranging supporting overall inventory quality.
5. Store fitness. BAP has built team capability via piloted manager training program
across all segments to build leadership capability, hired >30 new Autobarn
store managers, and implemented Wholesale team sales training and incentive
program. Other progress includes commencing focused performance reviews for
underperforming Trade stores, implemented process improvements and controls
for Precision inventory management, sales planning and financial management, and
refurbished 6 Autobarn stores.
6.
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