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16 Sep 2026 07:52:38 ET │ 12 pages
United Kingdom Supermarkets
Morrisons 3Q26 results call: we flag 5 key takeaways and read-across to
TSCO/SBRY
CITI'S TAKE
Morrisons today reported 3Q26 results for the 13wks to 26-Jul, with LFLs
+3.2% for the period (vs. Worldpanel till roll growth for Morrisons of +3.5%
for the 12wks to 12-Jul, and after +2.2% in 2Q). Below we highlight 5 key
takeaways from the company’s earnings call this morning. We see a
slightly negative read to TSCO/SBRY, given Morrisons today flagged
continued price investments (implying a potential step-up in competition
for the listed players), a pressured consumer backdrop, and uncertainty
around the outlook for food inflation (albeit mgmt. noted a relatively
buoyant immediacy market backdrop). This follows on from yesterday’s
Worldpanel release, which highlighted a muted industry backdrop (with
total till roll sales for the 4wks to 6-Sep of +2.0%, vs. inflation for the
period of +2.3%). TSCO will report 1H27e results on 8-Oct; click here for
our preview.
We flag 5 key takeaways from Morrisons’ 3Q26 earnings call.
Monique PollardAC
Elizabeth Moore
Vandita Sood
Jamie Bass
1. Price investments to continue in coming Qs: The group launched its
‘Unbeatable’ price promise campaign at end-Aug, with a commitment to
unbeatable prices across >500 everyday products (which are price
matched to the cheapest of the main 5/6 retailers, rather than using the
discounters as a reference point). Mgmt. noted that this campaign has seen
customer participation of 70%, with increases in value/volume showing
that ‘our strategy is working.’ The group also noted that they will add more
items to the campaign in the coming quarters.
2. Uncertain outlook for food inflation: Morrisons cited market inflation of
c.2.6% in the quarter, but noted that they had inflated below that level. On
the inflationary outlook, mgmt. noted that they are seeing inflation in the
range of 2-3%; not as high as was anticipated at the start of the conflict in
the Middle East. Nevertheless, the group expects ‘this inflation to keep
coming in the coming months’ and noted that there remains uncertainty
about the outlook for inflation.
3.…
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