Americas Branded Consumer Goods: Apparel & Accessories: Monthly brand momentum tracker update

研报英文原文证据摘录

Americas Branded Consumer Goods: Apparel & Accessories: Monthly brand momentum tracker update

Goldman Sachs Americas Branded Consumer Goods: Apparel &

Exhibit 5: Gap, Vans, and Free People saw the strongest incremental search interest sequantially; conversely, Arc’teryx,

Ross Dress for Less, and Helly Hansen sequentially weakened vs. the prior trend

T4W average vs. T4W prior Y/Y Google Trends by brand; red marker represents the pt difference

-10

-20

-30

-40

-50

Klein Face Vans Gap Navy Maxx Parker UGG Goose Kohl's Ninja People Shark Savers Athleta Choo Hilfiger Lauren Hansen HOKA YETI Dockers Nike Secret Arc'teryx Lessfor Old Marshalls Wrangler Coach Armour T.J. Lululemon Kors North Crocs Timberland Levi's JordanAir Outfitters Kate Calvin Macy's Homegoods Stores Free Jimmy Michael Helly Ralph Warby HEYDUDE Anthropologie Spade Under Dress Tommy Canada Wilson Converse Salomon FIGS Bloomingdale's Republic The Urban Victoria's Banana Burlington Ross Polo

T4W Prior T4W Change from T4W to T4W Prior

Source: Google Trends (https://www.google.com/trends), Goldman Sachs Global Investment Research

Athletic and Athleisure

Exhibit 6: Net purchase intent moderated for most athletic Exhibit 7: Search trends remain strong for Helly Hansen on

brands in June, although we observed sequential a Y/Y basis, and Arc’teryx softened on a particularly tough

improvement at Nike and Lululemon compare

T3M Y/Y net purchase intent (NPI) for select athletic brands over T4W Y/Y Google Trends for select athletic brands over time

time

6% 80

4% 60

2%

0%

-2%

-4%

-6% Jun-25 Jul-25 Aug-25 Sep-25 Oct-25 Nov-25 Dec-25 Jan-26 Feb-26 Mar-26 Apr-26 May-26 Jun-26

Apr-25 May-25 Jun-25 Jul-25 Aug-25 Sep-25 Oct-25 Nov-25 Dec-25 Jan-26 Feb-26 Mar-26 Apr-26 May-26 Jun-26 Under Armour Nike The North Face