Global Luxury Goods: Luxury Pricing Tracker: June price hikes led by Prada, Louis Vuitton, Tiffany, and Vacheron Constantin

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Global Luxury Goods: Luxury Pricing Tracker: June price hikes led by Prada, Louis Vuitton, Tiffany, and Vacheron Constantin

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13 Jul 2026 13:29:22 ET │ 29 pages

Global Luxury Goods

Luxury Pricing Tracker: June price hikes led by Prada, Louis Vuitton,

Tiffany, and Vacheron Constantin

Thomas Chauvet AC

CITI'S TAKE +44-20-7986-4147

Citi’s proprietary Luxury Pricing Tracker, in partnership with Citi Research thomas.chauvet@citi.com

Innovation Lab, monitors price movements across 19 major luxury brands in Alberto Cecchettosix key geographies—Continental Europe, the US, China, Japan, the UK,

and the UAE—which together account for 70-80% of industry sales. In soft +44-20-7986-5408

luxury, Prada (Prada Group) increased prices by an average of ~3% across alberto.cecchetto@citi.com

~45% of its global SKU assortment, while Louis Vuitton (LVMH) raised

prices by ~3% across ~60% of its assortment in the US, the UK, and the

UAE, largely completing the actions initiated in May. In hard luxury, Tiffany

(LVMH) raised prices by ~7% on ~60% of its Japanese assortment, following

similar increases in other markets in previous months, while Vacheron

Constantin (Richemont) implemented its first increase of the year, raising

prices by ~3% across ~55% of its global assortment.

June price increases at Prada, Louis Vuitton, Tiffany, and Vacheron Constantin —

In soft luxury, Prada (Prada Group) implemented a ~3% average price increase

across ~45% of its global SKU assortment, while Louis Vuitton (LVMH) increased

prices by ~3% across ~60% of its assortment in the US, the UK, and the UAE, largely

completing the pricing actions initiated in May. In hard luxury, Tiffany (LVMH) raised

prices by ~7% on ~60% of its Japanese assortment, following similar increases in