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研报英文原文证据摘录
Radio Ga Ga
FICC Research
Credit Research
10 July 2026
Bertelsmann (BERTEL)
Bertelsmann has a broad portfolio across media and services
with reduced exposure to broadcasting. The Concord deal will
strengthen diversification while driving releveraging, leaving Victoria Adé + 33 (0) 14458 8939
no headroom in its mid-BBB. Given expected new supply and victoria.ade@barclays.com
tight valuations, we initiate with an Underweight rating. BBI, Paris
Corporate Hybrids Strategy
Barclays rating: Initiate at Underweight Franck Bataille
+33 (0) 14458 3221S&P/Moody's: BBB Stable/Baa2 Stable
franck.bataille@barclays.com
Trade ideas: switch out of BERTEL 3.5% 29s into WKLNA 3.25% 29s; switch out of BERTEL 1.5% BBI, Paris
30s into PUBFP 1.75% 31s and switch out of BERTEL 3.75% 34s into UNIMUS 4.125% 36s
Parikshit Budhe
• Diversified portfolio provides some resilience amid legacy headwinds. Bertelsmann + 91 (0) 22 6175 1815
benefits from a large and diversified portfolio across media and services. In line with its parikshit.budhe@barclays.com
Barclays, UK Boost+ strategy, the group has been diversifying away from traditional broadcasting
revenues, with growing exposure to segments such as music, services and education. This
diversification has helped mitigate headwinds from the structurally declining broadcasting
business and supported low-single-digit organic revenue growth at the group level. After a
solid start to the year, we expect Bertelsmann to deliver organic growth in FY 26, while
reported revenue should also benefit from the consolidation of recent acquisitions (Sky
DACH, Concord).
• Releveraging but still in rhythm with its mid-BBB rating. In April 2026, Bertelsmann
announced the combination of its music arm, BMG, with Concord to create the fourth-largest
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