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Guoquan (2517.HK, NC): APAC Consumer & Leisure Corporate Day 2026: Takeaways: Jun on a tough base; large-store revamps driving SSsg
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Guoquan (2517.HK, NC): APAC Consumer & Leisure Corporate Day 2026: Takeaways: Jun on a tough base; large-store revamps driving SSsg
Equity Research
6 July 2026 | 3:00AM HKT
Guoquan (2517.HK, NC): APAC Consumer & Leisure Corporate Day 2026
Takeaways: Jun on a tough base; large-store revamps driving SSSg
Valerie Zhou
+852-2978-0820 | valerie.zhou@gs.com
Goldman Sachs (Asia) L.L.C.
Leaf Liu
+852-3966-4169 | leaf.liu@gs.com
Christina LiuWe met with Guoquan (Not Covered) in-person in Hong Kong on Jul 3 during our +852-2978-6983 | christina.liu@gs.com
APAC Consumer Corp Day. Key Takeaways include: Goldman Sachs (Asia) L.L.C.
1) 2Q26 performance in-line, full-year guidance maintained: Mgmt shared
top-line growth moderation in 2Q26, April/May 26 was up MSD%/LSD% YoY on flat
ticket sizes, while June faced a high base (2024/25 Jun SSSg at 30%+/MSD%),
coupled with a soft macro backdrop. 1H26 GPM was manageable despite impacts
from lower-margin livestreaming and raw materials, mitigated by locked in prices
and volumes in advance, adjusted product mix, and domestic beef supply. That said,
mgmt expects 2026 profit growth to outpace revenue.
2) 1H26 store openings on track with shift to large formats into 2H: The company
is on track for its store openings in 1H26. Since 2Q26, the strategy has shifted toward
larger-format stores, making minimum size requirements mandatory in 2H26.
Consequently, 2H26 evaluations will prioritize revenue contribution over store count,
supported by elevated 1H26 operational and marketing investments.
3) Large-Store upgrades deliver 30%+ SSSg and strong payback: The core
large-store revamp strategy is progressing well, with 500+ stores upgraded by
end-May (targeting 2,000-3,000 over 2-3 years), yielding 30%+ SSSg in Jan-May
2026.
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