Sharp (6753): Business briefing: shifting from a mature to a growth-oriented business model

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Sharp (6753): Business briefing: shifting from a mature to a growth-oriented business model

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Sharp (6753)

Business briefing: shifting from a mature

to a growth-oriented business model

Maintain Rating: UNDERPERFORM | PO: 580 JPY | Price: 640 JPY

09 June 2026

Assessing execution and impact remains key Equity

Sharp held a business briefing from 1:00pm JST on 9 June, outlining a shift toward a

growth-oriented portfolio and detailing both new and existing businesses. While the Mikio Hirakawa >>

strategic direction is clear, we believe a positive stance requires visibility on concrete Research Analyst BofAS Japan

initiatives and their execution impact. Given our view that profit growth will remain +81 3 6225 7989

relatively low within the sector, we maintain Underperform. mikio.hirakawa@bofa.com

New businesses: focus on clarity of AI server monetization MayakoResearch OuchiAnalyst>>

As key drivers of the transition to a growth model, the company highlighted (1) AI BofASmayako.ouchi@bofa.comJapan

servers—initially reselling and servicing products manufactured by Hon Hai; (2) small

satellite communication terminals; (3) industrial digital transformation (DX); (4) electric

vehicles (EV); and (5) space solar cells. Management estimates the total addressable

Stock Datamarket for these businesses will be ¥5–6tn by 2030 and targets revenue of ¥200–300bn.

Among these, AI servers are expected to deliver relatively large revenue contributions. Price 640 JPY

Greater clarity on the monetization model could improve market perception of the Price Objective 580 JPY

business model shift. Date Established 12-May-2026

Investment Opinion B-3-9Existing: IoT monetization & upstream IT differentiation