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U.S. Hardlines Retail "Highlights from an Expert Call on Agentic Commerc..."
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U.S. Hardlines Retail "Highlights from an Expert Call on Agentic Commerc..."
Global Research
8 June 2026ab
U.S. Hardlines Retail Equities
AmericasHighlights from an Expert Call on Agentic
Commerce Retailers, Broadline
Michael Lasser
Analyst
michael.lasser@ubs.com
Our Take: Agentic commerce is still in its early stages, but it creates more +1-212-713 2440
opportunities than threats for traditional retailers.
Mark Carden
We hosted an expert call with a former executive from a leading mass merchant to
discuss the role of agentic commerce in retail. The expert believes that while agentic mark.carden@ubs.com
commerce has generated a lot of buzz recently, its far from certain how impactful this +1-212-713 3218
form of retail will have on the sector. Besides, even if it is impactful, its likely to take a
Dan Silverstein
long time to materialize. Today, eCommerce has ~20% penetration of retail sales.
Agentic commerce is currently a fraction of that spend. Importantly, the expert believes daniel.silverstein@ubs.com
that one key to consider is who owns the customer relationship. Thus, taking friction out +1-212-713 2459
of the process and improving the customer experience will be in the best interest of
Sachin Verma
retailers, regardless how commerce is executed. As the expert sees it, agentic commerce Associate Analyst
represents the next step on a path eCommerce has already been on, building towards sachin.verma@ubs.com
creating deeper personalization and bespoke digital shopping experiences for +1-212-713 3492
consumers.
Mathew Rothway
Beyond agentic commerce, the expert highlighted how traditional retailers have mathew.rothway@ubs.com
opportunities to monetize in the changing world. For instance, many of the retailers +1-212-713 5000
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