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EU AUTOMOTIVE OEMS : The Roadmap to AI Value Capture
研报英文原文证据摘录
EU AUTOMOTIVE OEMS : The Roadmap to AI Value Capture
EQUITIES
AUTOMOTIVE
EU AUTOMOTIVE OEMS
The Roadmap to AI Value Capture
As the product cycle focus shifts from horsepower to compute power, we map the potential timeline13 MAY 2026
Sector Research Report and savings for EU OEMs from AI integration. The road to full AI native OEMs likely extends into the
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2040s, and in the long run these could reduce the cost base by c.5%. Premium OEMs are likely best
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positioned to monetise these savings and new features in the mid-term, but we see risk savings
Sam Perry, CFA simply deflate price in the mass market (where EU OEMs remain behind Chinese competition).BNP Paribas London Branch
(+44) 203 430 8656 AI integration likely to be a long roadsam.perry@uk.bnpparibas.com
The timeline for OEMs to reach full AI integration will extend to 2040 (at least) in our view. Workflow
and operational integration should be relatively quick, but AI as a force for labour reduction,
architecture simplification and capital base restructuring will likely take much longer. We estimate
c.50% of AI related savings can be achieved by 2032, with the remaining 50% taking until 2040.
Cost savings could be substantial and accelerate BEV adoption
We estimate AI related cost savings could represent ~5% of the total cost base. These should
predominantly come across Manufacturing, SG&A and Raw Materials. Our analysis suggests the
cost base of BEVs can be reduced by c.30% more than ICE through AI. This should ultimately play
some part in reducing the BEV-ICE cost/margin differential for OEMs over time. However, in the
short to medium term, reducing battery costs and development times will continue to have a much
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