Global Auto Monitor: Setting the Pace into 2H

Research evidence excerpt

Not for redistribution without written consent of Morgan Stanley

M

Update

August 14, 2026 05:31 PM GMT

Autos & Shared Mobility | North America

Morgan Stanley & Co. LLC

Andrew S Percoco

Equity Analyst

Global Auto Monitor: Setting

the Pace into 2H

Daniela M Haigian

Equity Analyst

Morgan Stanley Europe S.E., Madrid Branch+

Javier Martinez de Olcoz Cerdan

Coming out of 2Q, we see China demand and new-product

launches as key 2H swing factors. Domestic China demand

remains pressured, while export programs are proving more

resilient. Successful launches could support volume/mix into

year-end, while autonomy/non-auto adjacencies offer further

upside.

Equity Analyst

Morgan Stanley MUFG Securities Co., Ltd.+

Shinji Kakiuchi

Equity Analyst

Morgan Stanley India Company Private Limited+

Binay Singh

Equity Analyst

What Others Are Reading - Our Most Read Reports

[GLOBAL] Global Garage | Robotaxis Part 2 (10 Aug 2026) The debate has

moved beyond whether the technology works to when the market can scale

Morgan Stanley Asia Limited+

Tim Hsiao

Equity Analyst

and who captures the economics once it does. As we have argued, converting

the first 1% of the global taxi fleet is a multiplier, not a trial, and the race to

Morgan Stanley & Co. International plc, Seoul Branch+

scale is also becoming a race to boost market cap.

Young Suk Shin

[GLOBAL] Thoughts on the Market: Robotaxis’ $1 Trillion Opportunity (13

Equity Analyst

Aug 2026) Robotaxis are accelerating along the road to commercial viability.

Auto and Shared Mobility Analysts Andrew Percoco and Tim Hsiao discuss

what this rapid development means for global investors.

Morgan Stanley & Co. International plc+

Shaqeal A Kirunda

Equity Analyst

[NORTH AMERICA] Tesla Inc: Post-Earnings Feedback: Tracking the

Morgan Stanley Asia Limited+

Autonomy Flywheel (10 Aug 2026) Recent feedback suggests investors

Shelley Wang, CFA

remain constructive on TSLA's Physical AI opportunity, supported by stronger

FSD adoption, but stronger conviction will require clearer evidence that

Robotaxi is scaling and more tangible Optimus proof points to support the ROI

on elevated capex.

Equity Analyst

Joey Xu, CFA

Equity Analyst

…