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REAL-TIME GLOBAL RESEARCH

The Financial Espresso: Stone‘s Pagar.me; Private payroll loans; Itaú‘s AI; TikTok Shop

Published: 2026-07-28Institution: UBS EquitiesPages: 14Original language: EnglishEvidence page: 2

Research evidence excerpt

The Financial Espresso: Stone‘s Pagar.me; Private payroll loans; Itaú‘s AI; TikTok Shop

the near future. In addition, 57.8% of surveyed users completed a purchase within

the app after discovering a product in their feed, while the number of active

affiliate creators increased more than 45x. Our take: As previously discussed

(here), TikTok Shop’s growth may increase competition in the Brazilian e-commerce

market, particularly for MELI, as social-commerce and creator-led content become

more relevant in the online shopping journey.

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UBS Global Reports

Visa & Mastercard - Addressing investor questions around European payments

efforts (Wero & Digital Euro)

In response to growing investor questions around European payment sovereignty,

we examine the region’s two most prominent payment initiatives, Wero and the

Digital Euro, and quantify the smaller portions of revenue that could even be

contestable by these initiatives. In summary, we see a number of challenges for

local schemes and advantages for the global card networks, and view the likely

long-term outcome as a coexistence between international card networks

operating at scale (particularly for credit and cross-border) alongside a degree of

usage by alternative European payment schemes (including Wero and/or the Digital

Euro). Further, many European countries already have alternative payment systems

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