REAL-TIME GLOBAL RESEARCH
Plate Momentum Continues to Build; Reiterate Overweight
Research evidence excerpt
Plate Momentum Continues to Build; Reiterate Overweight
IdeaM
Special Steels - Margin Resilience
A quality earnings anchor
The Special Steels business provides SSAB with a high-quality earnings base. The division
accounted for 52% of group EBITDA in 1H26, with a 24% EBITDA margin despite a weak
European industrial backdrop. It provides a more differentiated product mix, stronger
customer value proposition and lower commoditisation risk than standard steel,
supporting a quality normalised earnings base through the cycle. The improvement in
EBITDA/t reflects a multi-year mix shift towards premium grades, expansion into
downstream services, and a broader premium product strategy that was led by the
current group CEO.
Exhibit 7: Special Steels EBITDA/t has structurally reset higher
Special Steel EBITDA/t 700 US$/t
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026e 2027e 2028e
Source: Morgan Stanley Research estimates (e), Company Data
The business is structurally different from commodity steel. It is a leading Q&T and
advanced high-strength steel producer, with a market share >30% in wear steels and a
product portfolio built around brands such as Hardox, Strenx, Armox and Toolox. These
products are sold on performance – wear resistance, strength, weight reduction,
protection and application efficiency – rather than benchmark steel pricing. While this
would not remove business cyclicality, it supports more resilient pricing and margins than
standard products.
Furthermore, volumes/shipments have outgrown the broader European steel market;
Special Steels shipments have compounded at ~1.3% p.a. over 2013-25, vs slightly negative
EU27+UK apparent demand, underscoring the superior growth trends in the underlying
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