Samsung Electronics (005930.KS): Galaxy Z Fold/Flip 8 series launched at higher pricing with no changes in memory content

Research evidence excerpt

Samsung Electronics (005930.KS): Galaxy Z Fold/Flip 8 series launched at higher pricing with no changes in memory content

Equity Research

23 July 2026 | 7:24PM KST

Samsung Electronics (005930.KS): Galaxy Z Fold/Flip 8 series launched

at higher pricing with no changes in memory content

On July 22, Samsung Electronics (SEC) unveiled the Galaxy Z Fold/Flip 8 smartphone Giuni Lee

+82(2)3788-1177 | giuni.lee@gs.com

series, consisting of 3 models - Galaxy Z Fold 8, Galaxy Z Fold 8 Ultra, and Galaxy Z Goldman Sachs (Asia) L.L.C., Seoul

Branch

Flip 8. According to the company, pre-order started on July 22 in the U.S., and

Taeyong Lee

models will be officially available from August 7 in select regions. +82(2)3788-0981 | taeyong.lee@gs.com

Goldman Sachs (Asia) L.L.C., Seoul

Key takeaways include: (1) Despite there being no memory spec change for the new

Daiki TakayamaGalaxy Z lineup, price rose by 5-8% (+US$100-200) compared to the previous +81(3)4587-9870 |

generation likely due to rising memory prices. While we believe the high-end daiki.takayama@gs.comGoldman Sachs Japan Co., Ltd.

smartphones including the foldable smartphones will hold up relatively better

compared to the mid-range phones, we expect SEC’s overall smartphone shipment

to decline 3% yoy to 232mn this year as the generally higher ASP would likely have

some impact on consumer demand. Mainly due to the higher memory cost and lower

volume, we expect Samsung MX/NW business OP to decrease 93% yoy this year,

however expect memory OP growth to more than significantly offset this and total

company OP to grow by 8.6x yoy. (2) SEC introduced a new foldable form factor

(Galaxy Z Fold 8) featuring different aspect ratio (4:3 for main screen and 10:16 for

cover screen), making it easier to use the phone with one hand.