REAL-TIME GLOBAL RESEARCH
European Media 2Q26 previews
Research evidence excerpt
European Media 2Q26 previews
Equity Research
13 July 2026
European Media
2Q26 previews
In this report, we present our 2Q26 forecasts for the European
Media companies listed in the table below. We include
commentary on what we consider to be the key investor European Media NEUTRAL
Unchangedfocus points for these stocks and note where we make
changes to FY forecasts. European Media
Julien Roch
+44 (0)20 3134 3323
Agencies: As always, we believe the most important driver for the shares will be delivery on julien.roch@barclays.com
organic growth. Among the companies we cover, Publicis has been best in class and is guiding Barclays, UK
to 4-5% net sales organic growth for FY26E vs 4% for Omnicom (on revenues ex dispositions, ex Nick Dempsey
FX and based on L12M to 30/09/25; we estimate c. 3% underlying calendarised), 2-3% for Havas +44 (0)20 3134 5888
and -5%/-6% for WPP. For 2Q26E, we forecast +4.7% for Publicis, +3.5% for Omnicom (on nick.dempsey@barclays.com
revenues), +2.5% for Havas and -5.5% for WPP. Apart from organic growth, we expect continued Barclays, UK
focus on any commentary on client spend/sentiment amid macro uncertainty, net new business Bernd Klanten
performance and AI. Publicis will kick off agency earnings on the morning of July 16th. +44 (0)20 3134 0172
bernd.klanten@barclays.com
Info services: We published Informa, Pearson, RELX and Wolters previews already but as a Barclays, UK
reminder: 1) we expect all of them to reiterate FY guidance, but 2) Wolters and Pearson are both Vivek Panchal
expected to start the year with slower growth than guided for FY; 3) the impact of Middle East +91 (0)22 6175 4230
events being moved to H2 impacts absolute revenues for Informa but not organic, while an AI vivek.panchal@barclays.com
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