Bilibili (BILI.O) Key Highlights from 2026 Bili Investor Day - AI Strategies, Monetization on Ads and Gaming

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Bilibili (BILI.O) Key Highlights from 2026 Bili Investor Day - AI Strategies, Monetization on Ads and Gaming

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12 Jul 2026 11:27:19 ET │ 11 pages

Bilibili (BILI.O)

Key Highlights from 2026 Bili Investor Day - AI Strategies, Monetization

on Ads and Gaming

CITI'S TAKE Buy

Price (10 Jul 26 16:00) US$17.70 We attended Bili’s 2026 investor day virtually on Jul 10 which was

Target price US$27.00 physically held in Shanghai. Mgmt shared their thoughts on AI, growth

drivers and outlook for ads as well as strategies on development and Expected share price return 52.5%

operation of gaming segment. Mgmt believes the edge of Bili's community Expected dividend yield 0.0%

lies in quality content and users' trust during the era of content inflation Expected total return 52.5%

and AI, views AI as a strategic priority ahead and will continue to push Market Cap US$7,408M

their monetization strategies on ads and gaming. With strong momentum

on ads and potential new games to be launched in 2H26E, we maintain

our Buy rating on Bili.

Brian GongAC

+852-2501-2747

Bili's strategies on AI - With lower costs for content generation through AI,

brian.gong@citi.com

management believes a rich content supply may eventually favor quality content

platforms including Bilibili and see limited threat from AI-native channels potentially Alicia Yap, CFA

evolved in future. Management emphasized that they remain committed to AI +852-2501-2773

investment as a superior priority by resource allocation to diversify content alicia.yap@citi.com

consumption scenarios, drive video content tokenization, improve productivity, Nelson Cheung

content recommendation accuracy and ultimately boost user time spent and nelson.cheung@citi.com

engagement. Management will evaluate Bili's AI transformation through